Squeezing the Orange

Highbrow Films Bow Down to Present Bias

March 11, 2020

The days of renting physical copies of films are now a thing of the past, however, plenty lessons remain from when this was the norm. Dan and Akin squeeze a study of DVD rentals to unravel why decisions we make for the future aren't so certain when it’s time to act.

- Research Paper: ‘Highbrow Films Gather Dust: Time-Inconsistent Preferences and Online DVD Rentals’ by Katherine L. Milkman, Todd Rogers and Max H. Bazerman

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