Hidden Costs of Catering to the Needs of Others

Does it seem risky to be yourself at a job interview or on a first date? Turns out the riskier approach is trying to be what we think others want us to be. Dan and Akin squeeze research that weighs the benefits of authenticity against catering to the needs of others.

 - Research Paper: 'To be or not to be your authentic self? Catering to others’ preferences hinders performance' by Francesca Gino, Ovul Sezer and Laura Huang