The Scrooge Effect: Mortality, Attitude and Behaviour

Some very interesting things happen to our attitudes and behaviours when we're reminded we won't be around forever; at least not like this. Dan and Akin squeeze a research paper looking for answers of what those changes are and why they matter.

 - Research Paper: The Scrooge Effect: Evidence That Mortality Salience Increases Prosocial Attitudes and Behavior by Eva Jones, Jeff Schimel, Jeff Greenberg and Tom Pyszczynski